Welcome and I appreciate your time here

Please feel free to comment, share, and leave feedback, your participation ensures only the best content is retained here.

Sunday, May 20, 2012

Web 2.0-Pt9: Lightweight Models & Cost-Effective Scalability

Lightweight models are the most efficient and demanded models for any software or applications curretly. An excellent model would be the Mobile Operating System Android. When compared to their more conservative Apple iOS, Google's android is open source, which enabled Android to gain market share at a much more rapid rate than Apple. Currently Android market share stands at 48% beating Apple's market share. Android operating system is open source, which makes application development easier and more apps to be developed by programmers, as compared to Apple iOS app store which is more conservative to their coding methods. With regards to hardware Apple sells just their own versions of Ipad, and Iphone and other I models. Google's Android runs on practically every other mobile manufacturing company from the big players like Samsung to even new players like Huawei. Other vendors include Motorola, HTC, and some other minor vendors.

It may be argued that Apple first took over Nokia's market share, but due to the conservative approach, there was a level of saturation of market share, which Google exploited to their advantage. Also the hardware requirements to run the Android operating system are much lesser than that of the Apple IOS making budget friendly, feature rich smart phones a reality. These factors clearly show the importance of having Light weight models including cost-effective solutions. Google's Android also upgrades its mobile operating system, with new versions, which are backwards compatible with older devices, except when features require specific hardware. Making it scalable for the future. So which one would you go for...Google's Android or Apple's IOS. PS: Both softwares have tablet compatibility as well.


References: http://www.businessinsider.com/apples-iphone-market-share-versus-android-2012-3




Friday, May 11, 2012

Web 2.0-Pt8: Leveraging the Long Tail

Leveraging the long tail is to use the collective power that is formed by all the smaller elements/people that make a particular website, or a web 2.0 platform. In this weeks blog entry we will discuss about Amazon and how they used the collective power of all their customers, studied their usage patterns and developed a patented shopping experience for their users, making them one of the largest online retailers in the world.

According to Prashant Kaw, Amazon uses a business strategy to "leverage the long tail" by having a combination of selling thousands of popular items and a low volume, maybe in hundreds, of unique items. Louis Lazaris further explains the unique methods that is used by Amazon which he describes as a two fold approach when users reach the home page of the website, product search and online purchasing, which every user for online shopping would like to see at his fingertips. He outlines the following steps for the success of the Amazon Shopping experience and why Amazon rates as the top ecommerce websites in the world alongside the likes of eBay.



  • The focus of an e-commerce site should be product search and online buying.
  • Whenever possible, content should be unique for each user.
  • Create sales incentives by giving “Why shop with us” reminders.
  • Give products as much exposure as possible.
  • Don’t make the user feel as some  products/services are being forced on them.
  • Make important sections easily accessible at the appropriate time.
  • Make the shopper feel comfortable and in control at all times.
The following video shows the journey of Amazon.com through their ups and downs. 



By collecting data from each user of Amazon.com, they use the collective feedback to even make relevant suggestions for other buys for users. This mechanism has been extremely successful, boosting sales of Amazon to highest rates in their operation history

For Amazon, their items, customers, and layout of the website and robust E-Commerce model makes them one of the world leaders in on-line shopping. Your thoughts on this? please feel free to leave your comments



References:
http://blog.hubspot.com/blog/tabid/6307/bid/4723/6-Ways-to-Leverage-the-Long-Tail-in-Your-Marketing.aspx
http://www.webdesignerdepot.com/2009/10/an-analysis-of-the-amazon-shopping-experience/